Stop Wasting Ad Spend on Irrelevant Clicks
Review Thousands of Search Terms in Minutes
Upload a search query report from Google Ads and get every term categorized automatically. Build negative keyword lists in minutes instead of hours in spreadsheets.
Built by a PPC consultant with 15+ years of experience.
Example: Adidas Running
Simple 3-step process
How It Works
Set Up Your Account
Paste a landing page URL and we'll build your brief automatically: products, services, competitors, and brand terms. Create separate accounts per product line or service for the best accuracy.
Upload Your Search Query Report
Drop in a CSV export from Google Ads. AutoSQR categorizes every keyword using your brief, with confidence scores and reasoning.
Review & Export
Check the results, reclassify anything the AI got wrong, and export negative keyword lists ready for Google Ads.
Built for PPC professionals
More than just keyword sorting
- Context-Aware AI
The AI reads your account brief to understand the business, not just pattern matching. It knows that "running shoes" is relevant for a shoe store but irrelevant for a running coach.
- Spend Visibility
Quantify your wasted spend. See exactly how much is going to irrelevant and competitor clicks, and build the case for better negative keyword management.
- AI Brief Generation
Enter a landing page URL and AI builds the account brief for you. Products, services, competitors, and brand terms are extracted automatically. Review and tweak from there.
- SERP Verification
For ambiguous keywords, the AI cross-references real Google search results to understand what the searcher actually wanted. This catches edge cases that pure AI classification would miss.
- Learns From Your Corrections
Previously classified keywords are cached so you never pay for the same keyword twice. Your manual corrections are remembered and applied automatically on future runs.
- Export Ready
Download full results as CSV, or export negative keyword lists as TXT with your choice of match type. Ready for direct upload to Google Ads.
Simple, pay-as-you-go pricing
1 credit = 1 search term. Buy credits and use them when you need them.
No subscriptions. No expiry.
Every account starts with 1,000 free credits
Starter
$10
10,000 credits
$1.00 per 1,000 search terms
For one-off audits and small accounts.
Get startedPro
$25
30,000 credits
$0.83 per 1,000 search terms
For monthly reviews and growing accounts.
Get startedSave 17%
Agency
$50
60,000 credits
$0.83 per 1,000 search terms
For agencies managing client portfolios.
Get startedSave 17%
Frequently Asked Questions
What format does the CSV need to be?
AutoSQR accepts a full Search Query Report CSV export from Google Ads. It works with as little as a "Search term" column, but if your report includes Cost, Impressions, or other metrics, those are tracked too. No special formatting needed.
What categories does it classify into?
Five categories: Relevant (should trigger your ads), Irrelevant (not related to the business), Competitor (mentions a competitor), Brand (mentions your brand), and Review (uncertain, flagged for human review). Each comes with a confidence score and reasoning.
How accurate is it?
Better brief = better results. The more specific your account brief is about products, competitors, and brand terms, the more accurate the classifications. We recommend creating separate accounts per product line or service area for the best results. For ambiguous keywords, the AI also cross-references real Google search results before deciding. And any manual corrections you make are remembered and applied automatically on future runs, so accuracy improves over time.
Do credits expire?
No. Credits never expire. Buy them when you need them, use them at your own pace.
Is my data secure?
Your data stays private. We don't share or sell your data. When you delete a job, the classification data is removed from the system. We retain only anonymised metadata for service improvement. For the most accurate results, we recommend including as much detail as possible in your account brief, including brand names and competitor names.
Can I manage multiple accounts?
Yes, and we encourage it. Accounts are free to create, so you can set up as many as you need. Agencies can organise by client, product line, or campaign. In-house teams can split by service area, brand, or campaign group. Each account has its own brief, competitors, and brand terms, and cached results are scoped per account.
Do I pay for the same keywords again on repeat uploads?
No. Keywords that have already been classified for an account are cached. If you upload a new report with overlapping search terms, the cached results are reused at no cost. You only pay for genuinely new keywords.
Stop scrolling through spreadsheets
Sign up and get 1,000 free credits to try it on a real search query report. No credit card required. Built by a PPC consultant with 15+ years of hands-on experience.